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Strategic Marketing
Services

I help your business build a clear and strategic marketing foundation to support consistent and sustainable growth. My work includes:
  • Market and competitor analysis to identify opportunities and positioning
  • Target audience definition and buyer persona development
  • Creation of a structured marketing plan with clear goals and priorities
  • Strategic communication and brand messaging alignment
  • Media planning and channel selection (online and offline)
  • Ongoing performance monitoring and data-driven adjustments
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All strategies are designed to bring clarity, organization, and direction so you can make smarter decisions and grow your brand with confidence.

SEO Strategy

A structured approach to improving search visibility, attracting qualified traffic, and strengthening online authority:
  • Keyword research to identify relevant, high-intent search terms
  • On-page optimization of titles, meta descriptions, headers, URLs, images, and content
  • Creation of optimized, high-quality content aligned with target keywords and audience needs
  • Link-building strategies to strengthen domain authority and search rankings
  • Comprehensive SEO audits to identify issues, opportunities, and define clear action plans
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These actions support stronger organic visibility, better search rankings, and sustainable website growth.

Social Media Service

Social Media Strategy & Management
A strategic and creative approach to building consistent, engaging, and results-driven social media presence:
  • Social media management across platforms such as Instagram, Facebook, LinkedIn, and others
  • Content creation including tailored copy, visuals, videos, and stories aligned with the brand
  • Strategic planning with editorial calendars based on audience and market insights
  • Paid media management and optimization to increase reach, engagement, and conversions
  • Performance monitoring with regular reporting and data-driven adjustments
  • Profile optimization to ensure visual consistency and strong brand positioning
  • Ongoing trend research and innovation to keep the brand relevant and competitive
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These actions support stronger engagement, clearer positioning, and consistent growth across social channels.

Brand Development Services

A structured approach to building strong, consistent brands through research, strategy, and visual identity development:
  • Brand discovery and research to understand the market, audience, and competitive landscape
  • Definition of brand values, mission, vision, and unique positioning (USP)
  • Development of a long-term brand strategy with clear goals and direction
  • Creation of visual identity elements such as logo, color palette, typography, and imagery
  • Design of essential brand assets and marketing materials
  • Development of comprehensive brand guidelines to ensure visual and messaging consistency across all channels
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This process ensures the brand remains clear, cohesive, and positioned for sustainable growth.

Website Development Services

A strategic and functional approach to building websites that are aligned with business goals and user experience:
  • Planning and consulting to define objectives, structure, and development roadmap
  • Custom design tailored to the brand identity and user experience
  • On-page SEO optimization to improve search visibility and performance
  • Integration with key tools and platforms (e-commerce, CRM, analytics, and more)
  • Testing and quality assurance to ensure functionality across devices and browsers
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This process ensures the website is visually aligned with the brand, technically sound, and ready to support business growth.

Paid Media Services:
Meta Ads and Google Ads Strategy

A data-driven approach to planning, executing, and optimizing paid advertising campaigns across Meta and Google platforms:
  • Strategic campaign planning aligned with goals such as lead generation, conversions, and brand awareness
  • Advanced audience targeting using demographics, interests, behaviors, and keywords
  • Creation and continuous optimization of ad creatives and copy to maximize performance
  • Ongoing performance monitoring with clear reporting on key metrics (ROI, CTR, CPC, CPA)
  • Remarketing strategies to re-engage visitors and increase conversion opportunities
  • A/B testing of creatives, messaging, and audiences to improve efficiency and results
  • Budget management and allocation to maximize return on investment
  • Google Search and Display strategies to improve visibility and expand reach
  • Meta Ads strategies across Facebook and Instagram, including carousel, video, and story formats
  • Continuous monitoring of platform updates and trends to keep campaigns optimized and competitive
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This approach ensures campaigns remain strategic, measurable, and focused on consistent business growth.
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