My Story

I’m Thais Figueiredo Vidigal, a Digital Marketing Specialist with over 10 years of experience leading B2B and B2C campaigns across diverse industries.

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My journey began in the Brazilian market, and over the past year I have expanded my work to the Canadian market, where I currently reside. Throughout this time, I’ve witnessed the transformation of the digital landscape — especially how consumer behavior has evolved — and this has only deepened my passion for connecting brands with people.

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My greatest strength lies in understanding the consumer before building any strategy. By applying neuroscience techniques,

I define ideal personas for each product or service, ensuring that every campaign speaks directly to the right audience in the most authentic way.

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Over the years, I have worked across all stages of brand digitalization: from logo development to strategic market penetration planning, across a wide range of sectors. This experience has given me both a rich repertoire and the flexibility to design adaptable, results-driven strategies.

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Core Competencies

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• Multichannel content planning & campaign management

• SEO, Google Ads, Meta Ads, LinkedIn, Google Analytics, and E-marketing

• Social media strategy & content optimization

• Strong analytical skills to interpret consumer behavior and apply data-driven insights

• UX-focused website development to enhance user experience

• Ability to manage multiple clients and projects under tight deadlines

• Effective collaboration in diverse teams, building respectful and professional relationships

• Passion for innovation and leveraging AI tools for marketing efficiency

 

✨ If you’re looking for a strategic partner to grow your digital presence and create meaningful connections with your audience, let’s talk.

 

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