My Story

I’m Thais Figueiredo Vidigal, a Digital Marketing Specialist with over 10 years of experience leading B2B and B2C strategies across diverse industries.

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My journey began in the Brazilian market, where I built a strong foundation in brand development, performance marketing, and digital strategy. Over the past year, I expanded my work to the Canadian market, where I currently reside. Experiencing different markets has strengthened my strategic vision and deepened my understanding of evolving consumer behavior in the digital landscape.

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Today, I am focused on expanding my work with small and medium-sized entrepreneurs in Halifax, Nova Scotia, supporting local businesses that want to grow with structure, clarity, and strategic direction in the digital environment.

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My greatest strength lies in understanding the consumer before building any strategy.

 

By applying behavioral insights and neuroscience principles, I define ideal personas and craft tailored marketing approaches that truly connect brands with the right audience.

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Throughout my career, I have worked across all stages of brand digitalization — from logo development and positioning to strategic market penetration and performance optimization. This broad experience allows me to design adaptable, data-driven strategies that generate measurable and sustainable growth.

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Core Competencies

• Multichannel content planning & campaign management

• SEO, Google Ads, Meta Ads, LinkedIn Ads & performance optimization

• Data-driven strategy & consumer behavior analysis

• UX-focused website development & conversion improvement

• AI tools integration for marketing efficiency

• Strategic planning for SMEs

• Cross-functional collaboration & project management

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✨ If you’re a small or medium-sized business in Halifax looking to strengthen your digital presence and grow with strategy and confidence, let’s connect.

 

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