Workshop - Vancouver 

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On May 25, 2024, at the Roundhouse Community Centre, I led a workshop designed for Brazilian entrepreneurs starting their businesses in Vancouver. The goal was to guide them in understanding how to build a strategic digital presence in a country with a different culture, consumer behavior, and market dynamics.

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Over the course of two hours of hands-on and collaborative activities, we used the Design Thinking methodologyto help participants reflect on key aspects of their businesses. The idea was to identify their main challenges in this new environment and develop structured, practical, and actionable solutions.

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Topics covered:

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• Market
  How to position your brand in a completely new and culturally diverse market.

• Consumer
  How to define your target audience and communicate effectively using basic principles of NeuroStrategy.

• Media
  Social media is great — but it’s not the only path to building a strong digital presence.

• Planning
  How to plan your content in a creative, strategic, and efficient way.

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The workshop was lively, dynamic, and full of meaningful exchange. We created a relaxed and welcoming environment where everyone felt comfortable sharing ideas, experiences, and questions.

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The main goal was clear: to build a shared and strategic path for moving forward in a new market — with clarity, creativity, and confidence.

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Oh, and yes — we used lots of post-its… and had plenty of coffee too!  ☕